About Reed Street

Our Agency on Reed Street

Reed Street Insurance has a unique history. “Reed Street” comes from the former name of 2nd Street, where we are located, and our offices are inside the building that formerly was known as Tony’s Tavern. The tavern belonged to the parents of James Pogorelc, the founder of Reed Street Insurance, and holds memories of generations past, a rich family history and a tradition of excellent service to our loyal customers. The bar may be closed now,  but the values of family and quality customer care are still values that hold today in our insurance practice.

As an independent insurance agency, we have no specific ties to any particular company. Our customer-first philosophy ensures that we are working with your best interest in mind. As a Milwaukee insurance agency, we represent the most trustworthy insurance carriers such as Erie Insurance, Progressive, Safeco and Metlife in order to provide you with the most high quality insurance protection at the most cost effective price.

The bottom line is that we care about you, your family, your business and all of your needs—from the basic to the specialized. When you are calling our office, you will be speaking with a real, ready-to-help person. We are proud of our Milwaukee community, and strive to better the lives of each and every member.

Meet Our People

James Pogorelc 

Jim is a seasoned professional in the insurance business, with over thirty years of industry experience. He started his career working with Northwestern Mutual Life, founding his independent agency in 1992 where he has strived to provide excellent care for his customers. Besides incredible customer care, Jim also is passionate to keep up with football, basketball, baseball and lacrosse. He also loves his family and his cats Harley and Maggie.




Tiffany Knight

After spending formative years at Amazon, Tiffany joined the Reed Street Insurance family with her knowledge of teamwork, leadership and interpersonal skills. Since becoming an agent, Tiffany has quickly excelled at helping our clients achieve incredible care for affordable prices. In her spare time, Tiffany loves eating great sushi, keeping fit and travelling around the world.


Reed Street Insurance is a member of Professional Insurance Agents of Wisconsin, a division of the National Association of Professional Insurance Agents (PIA).

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